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“Snowboards? Check. Demo Gear? Check.  Swag? Check. Cameras? Check. Beer? Check.  Food? Check. Cabin Reservation? Check.”           Just like that Jared and staff were ready to head to Donner Lake to meet up with all our ambassadors from California for a weekend of jumping, jibbing, slashing, drinking, laughing and good ol’ family style dinners. We hopped in the Growing Young truck and headed toward I-80 to get up the road and through the chain control before the sun faded away. A few hours later, we had groceries and beer to feed the crew and were pulling into...

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Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation that advocates early detection and a healthy, active, and sustainable lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention, sustainability, and support programs. Needless to say, they are a rad organization that does equally rad stuff in the board sports industry to help raise funds and awareness. The Shred the Love tour this season was our chance to help give back and get involved. After a successful first event with them at Alpine...

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Winter decided to make a late entrance in California this week.         Monday’s storm graced us with a foot+ of snow in areas all around Tahoe, and a decent amount down south as well. This fresh storm stacked on top of the smaller dumps the previous week set us up for some primo turns. With a break in the weather on a Tuesday, we couldn’t take it any longer. We shut down the presses, stopped the sanders and grinders, and packed our rigs and left for Kirkwood. A quick 1-hour drive up the mountain and it was time to...

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rail jam, sponsorship, usasa -

The Growing Young Team went out last week to support the USASA-South Tahoe Series at their Jammin 4 Tash event at Sierra-at-Tahoe.  The rail jam was the last of the season and dedicated in loving memory of local Sierra snowboarder and former employee, Natasha “Tash” Sagucka. USASA riders were there en masse to ride in honor of Natasha. A portion of the entry fee proceeds for the USASA members went to the Leukemia Lymphoma Society Cancer Research for A.L.L to support further research. The last half of the rail jam was opened up to the public. Natasha competed in USASA events for...

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interview, resorts, snowboarding -

We wanted to get the scoop straight from the lifty's mouth so we sat down for a round of beer to hear the truth and nothing but the truth... Here we go:1) How long have you been a lift operator? Do you work top or bottom? Which is the most fun?  2 years. Throughout the day, all the operators assigned to the chair switch off going top and bottom. If you are sleepy the top is miserable because it is hard to stay awake. But also standing by the PBO (stop, slow, and fast buttons) can get you a gnarly sunburn...

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